Articles

Identifying Opportunities in Shopping Cart Abandonment

An abandoned shopping cart isn’t the be-all and end-all of a purchase journey and profits. It offers opportunities for increased sales and brand awareness.

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Dynamic Pricing – A Profitable Alternative To Pricing Wars

In the battle for eCommerce clicks and sales, dynamic pricing can help online businesses stay profitable, relevant, and on top of the competition.

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The Art of Reliability: Establishing Trust in Asia Pacific eCommerce

In the world of online retail, authenticity and trust are key to converting browsers into buyers.

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Paving the Way for the Online Shopper in Asia

Charting a path toward successful checkouts in Asia takes more than designing where the buttons go, but an understanding of what makes online shoppers in the region click.

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Building The Business Case For Free Shipping

For online customers across the globe, shipping costs are one of the most important considerations when deciding where to shop. With retailers under pressure to offer complimentary delivery as a means of attracting and retaining customers, what are the effects of free shipping on an eCommerce company’s bottom line, and how can they best implement this into their operating model?

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Are Marketplaces Right for Your Business?

The emergence of prominent marketplaces in Asia Pacific (APAC) has made them a key feature in the regional eCommerce landscape. While the marketplace seems to promise easy revenue growth at low operational costs, retailers need to weigh the costs and benefits of selling on the platform. This article gives an overview of the marketplaces in APAC’s eCommerce landscape and highlights some key factors for consideration before launching on a marketplace.

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A Guide to Choosing a Payment Gateway

Payments are essentially the lifeblood of an eCommerce business and the choice of the right payment gateway is critical to the success of your online store. As there are numerous payment gateway options available, this article addresses the key areas to consider when deciding which payment gateway to adopt.

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Remarketing – A Powerful Tool In Converting Consumers

Leveraging data from different areas of your business for remarketing helps drive potential and returning customers to purchase, reduces advertising costs and helps you obtain crucial data that can provide powerful insights into user engagement.

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Doing Returns Right: 6 Best Practices for eCommerce in Asia Pacific

From boosting sales to creating brand advocates, this article offers six best practices eCommerce retailers can adopt to significantly improve their customer experience with returns.

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Welcome to Asia Pacific, the Future of eCommerce

Asian eCommerce, once a sleeping giant, is now awake and growing at a furious pace. The time to take advantage of this opportunity is now.

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